Mindshare is one of the world’s largest media agencies, a part of GroupM, they oversee media investment for WPP, the world’s leading communications services group.
Mindshare.
Brand Refresh.
Following a rebrand with NB Studio to refresh
its visual identity and create a modern brand, we partnered with Mindshare to develop an internal brand tool, allowing its team to easily create
high-quality content across all touchpoints.
“Maintaining control over a brand's identity can be challenging, especially with multiple teams managing and creating branded content across various touchpoints. Working with NB Studio, IXN developed The Creator Studio, a bespoke tool that acts as a digital brand guardian, empowering Mindshare's team to create branded content while assuring the highest quality output”.
Nat Eguchi - IXN
The Creator Studio.
Using The Creator Studio, Mindshare’s team can choose from a selection of existing images and videos from the Mindshare Library, or upload their own. They can then select the dimensions to suit their content and choose from a range of different logotypes, colour themes and animations.