Coventry Building Society has been in business since 1884, and has become one of the UK’s most trusted building societies with more than 2 million customers across the UK.
Coventry Building Society.
A New Identity.
We worked with Coventry Building Society’s design partner, Someone, to help turn their vision for a new brand identity into the design of a new website that would clearly demonstrate Coventry’s commitment to its members and helping them improve the communities they live in.
Strategy.
Our strategists conducted in-depth discovery workshops with Coventry, addressing user journey issues and customer pain points. We also talked to many customers to enable us to gain a multi-dimensional perspective leading to the design of a dynamic new website that engages with its members and improves Coventry's position online.
Discovery.
Our team visited Coventry Building Society's head office to truly understand who Coventry is, the core values of its team, and how they work to design
a dynamic new website that engages with
its members and reinforces Coventry's
position online.
Strategy.
Our strategists conducted in-depth discovery workshops with Coventry, addressing user journey issues and customer pain points to design a website that provided an all together, digital, measured, unified, helpful, effortless and standardised experience.
Design.
The new website fully incorporates the branding vision originated by Someone, including new branding, and both visual and verbal language, to reflect Coventry's strong community ties and a belief in doing better for its members.
Discover.
Our technical expertise helped us transform Coventry's online experience, by introducing vibrant interactive product card “toolkits” into the new website, allowing customers to explore all of Coventry's great savings offers and mortgages effortlessly to discover the right account for them.
Phil Boon - Head of Digital, Coventry Building Society said "We asked the team to work with us to create a modern brand, truly reflecting who we are, and to build our brand awareness and recognition through digital design. They did both brilliantly and it’s a great foundation which is allowing us to increase awareness and consideration".