easyHotel Website

easyHotel engaged us to replace their existing off‑the‑shelf embedded booking engine with a high‑performing, bespoke ecommerce platform. The existing solution limited conversion, flexibility and control, and made it difficult to optimise the booking journey or support more advanced commercial strategies.

The brief was clear: build a best‑in‑class booking experience that would increase direct bookings, integrate seamlessly with a complex technical ecosystem, and deliver a measurable return on investment.

We designed and built a fully bespoke, conversion‑optimised ecommerce website tailored to easyHotel’s business model and customer behaviour. This included a custom booking engine that unified three payment providers and five property management systems into a single, seamless checkout experience.

The platform was integrated with easyHotel’s CRM and included a bespoke membership system, allowing customers to create accounts and access discounted member‑only rates. Every part of the experience was designed to reduce friction, build trust and make booking fast and intuitive.

Over time, the platform was extended to include Android and iOS mobile apps, ensuring a consistent, high‑quality booking experience across all devices.

Conversion was the primary focus throughout the project. We carried out a comprehensive design and build process using advanced conversion optimisation techniques, informed by competitor analysis and real user behaviour.

This was not a one‑off launch. Over a six‑year partnership, we continually refined and improved the website, optimising key journeys, updating designs and adding new functionality as the business evolved. The platform was built to adapt and improve, not stand still.

The impact was immediate. The new website paid for itself within the first three months of launch. Conversion rate increased from 2.5% to over 5%, more than doubling performance and significantly increasing direct bookings.

The result is a scalable, conversion‑focused ecommerce platform that continues to support easyHotel’s growth and reduce reliance on third‑party booking channels.